Analytics Guide

Streams offers robust analytics about your event. In this article, we'll go through key terms to know, and break down analytics by channel, event and session, plus provide answers to FAQ.

Key Terminology

Channel: The main account view after you login, where all of your events and content live. The channel data is the aggregate of all data across your events.

Event: The occurrence itself, the reason for the virtual broadcast and need for a virtual solution. Event data is the aggregate of all session-level data. 

Session: Individual session pages live inside your event, and are where viewers go to watch video content and engage with features such as polls, chat, etc. Sessions can be live-broadcast or on-demand (pre-recorded). Your event can contain as many sessions as you need for your event. Session data is the aggregate of all User Session data.

User Session: The smallest building block of all tracked data; when an attendee enters a session, an instance of a “user session” is created which tracks their time arriving on the session, what language they’re using, their location, what browser they use, etc. When a user leaves a session, we track when they have left the page. There are instances when a user’s departure from a session is not documented, so they do not count towards the duration data.

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Channel Analytics

To access channel analytics, click the “Analytics” tab in the left-hand navigation. The first dashboard view that you see is the analytics at the channel level.

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Sessions: The individual number of sessions that have been created across all events within your channel.

Events: The number of events that have been planned or have occurred within your channel.

Total Views: The total number of page views.

Average Duration, mins: The average connection time each page was viewed.

Average Audience, users: The average number of unique visitors to each page.

Total Registrations: The total number of registrations recorded across all events.

Total Watchtime, mins: The total active time an individual is on the page.

Retention %: The percentage of streamed content viewed. For example, a video playing 100 minutes that is viewed on average for 60 minutes will have a retention rate of 60%.

Device Type: The breakdown of devices that have viewed the page.

Region: The breakdown of what region your viewers reside in. This is collected via IP address.

Browser: The breakdown of what browser your viewers are using.

Audience Retention: The breakdown of retention for streamable content.

Event Analytics

To access event-level analytics, click the “Analytics” tab in the left-hand navigation. Under the channel analytics, you will see an “Events” section with a list of events within the channel. Select your desired event.

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Total Views: The total number of page views.

Average Duration, mins: The average connection time each page was viewed.

Retention %: The percentage of streamed content viewed. For example, a video playing 100 minutes that is viewed on average for 60 minutes will have a retention rate of 60%.

Device Type: The breakdown of devices that have viewed the page. Devices include mobile, tablet, and desktop computers.

Total Watchtime, mins: The total active time an individual is on the page.

Total Registrations: The total number of registrations recorded.

Emails: The number of registered emails.

Sessions: The number of individual session pages that have been created.

Browser: The breakdown of what browser your viewers are using.

Audience Retention: The breakdown of retention for streamable content.

Languages: The number of translated languages.

Region: The breakdown of what region your viewers reside in. This is collected via IP address.

Audience Location: Hover and click on any section of the map to bring up viewer statistics for that region. Click and drag to move the map, or scroll within the map window to zoom.

Download Reports

Reports are available at the event and session levels. To download a report, navigate to the upper-right corner of the dashboard you would like to export. Click “Download report” to reveal a dropdown menu with the option of a summary report or custom report.

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Summary Report: A .CSV summary of all dashboard analytics.

Custom Report: Option to select from a variety of reports including registrations, page views, chat content, surveys, and the summary.

  • Registrations: Tracks all contact information and answers to questions gathered during the registration flow.
  • Chat: Tracks each chat comment and associated data such as attendee name, contact information, comment, language, and more.
  • Products: Tracks per click; product name, page name, page type (home/custom/etc.), timestamp, user info
  • Questions: Tracks session name, timestamp, user info, question text, “like” count, comment count, “sent to presenter” timestamp, language, marked as spam (“Y/N”)
  • Videos: Tracks hosted page name, hosting page type (session/custom page/etc.), action (start/play/pause/etc.), action type: active/passive (passive is the video auto-playing + active is pausing the video), video type (broadcast/on-demand), action timestamp, user info
  • Page Views: Each individual page view and associated data such as attendee name, device type, browser, OS, start time, end time, # of mins, whether they watched live, their location, and contact information.
  • Summary: Same as Summary Report (above)
  • Documents: Tracks clicks (interactions) and downloads.
  • Sponsors: Tracks sponsor name, page name, page type, user info.

Session Analytics

To access session-level analytics, click the “Analytics” tab in the left-hand navigation. Under the channel analytics, you will see an “Events” section with a list of events within the channel. Select an event. On the event analytics page, you will see a “Sessions” section. Select your desired session.

Note: Most available session data fields are the same as on the event-level.

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Session Timeline: A timeline of the number of page views based on the time recorded.

Max Concurrent: The number of highest concurrent viewers across a session, across all languages

Download Reports

Reports are available at the event and session levels. To download a report, navigate to the upper-right corner of the dashboard you would like to export. Click “Download report” to reveal a dropdown menu with the option of a summary report or custom report.

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Summary Report: A .CSV summary of all dashboard analytics.

Custom Reports: Option to select from a variety of reports including registrations, page views, chat content, surveys, and the summary.

  • Registrations: Includes all contact information and answers to questions gathered during the registration flow.
  • Page Views: Each individual page view and associated data such as attendee name, device type, browser, OS, start time, end time, # of mins, whether they watched live, their location, and contact information.
  • Chat: Each chat comment and associated data such as attendee name, contact information, comment, language, and more.
  • Surveys: Pull answers to polls and questions asked during sessions. (session-level only)
  • Documents: Includes clicks (interactions) and downloads.

Custom Report Definitions: Custom reports use standard column titles to help define the data contained in the report.

  • Source: This is the given page name set in the admin console
  • Source Type: This is page type the report is pulling data from (Session, Custom Page, Landing, etc.)
  • Action: This is the user action being captured by the report (Download, Link click, Play, Pause, etc.)
  • Action Type: Whether a user actively took the action (Active vs Passive)

Frequently Asked Questions

Is there a way to track user behavior outside of Streams with UTM’s or query strings?

Yes, simply generate a URL with the UTM for the structure you’re using (i.e. Product link, Speaker, or tabs in navigation bar) and paste into the link field.

Does Streams analytics track for duplicates? 

It depends on the data set. Registration doesn’t track for duplicates, while video views do track each time the viewer engages with the player.

Is video view data collected from the player, or the page views? Is there a way to separate Real-time + post-event?
The Video report pulls directly from the video player and reflects what was consumed live and/or on-demand. You can look at the Video Player data as unique views and the Page View data as total views. 

Are you able to pinpoint each attendee’s overall analytics? (i.e. click on Mary and see her stats of retention, location, sessions & videos viewed, etc.)?  Currently an individual’s analytics are split across various reports, we are working on improving insights on the individual level.  

Is there access to the number of viewers at a given time, or concurrent views? Something that shows peak viewership and drop off. 

Yes, this data is visible in your Session Timeline chart and the Max Concurrent field, on the analytics dashboard. 

Can you delete test registrants? 

Yes, this is done within the social tab of your event under “Reset registrations.” 

Can you see button clicks? 

Yes, any button clicks that happen on a session level and we’re expanding that tracking across other pages.

Are you able to get data around how long someone is actively viewing the videos (i.e. for certification reasons)? 

Not currently, but we’re working on integrating a “percentage of video completed” for on-demand content.

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