Event Overview and Metrics

After an event takes place, you may be wondering questions like, “Who watched the event?” or “How long did people attend the event?” We provide a variety of metrics so you have the ability to understand the who, when, where and why about your viewers.

In addition to Event metrics, we also provide you with a few options to quickly invite people, edit the event, moderate, a broadcast.

To get started viewing event metrics, locate Events from the main menu drop down or go to https://admin.brand.live/events. Locate the event you wish to view metrics for and click on the event name. This will bring you to a page called Event Overview.

Event Information, Broadcasting, and Moderation

At the very top of the screen is the name of your event, who created it, the date it was created, and an indication of whether the event is unpublished, published or if the event has ended. To the right of this information are two actions, Broadcast and Moderate. Just above is the time and date of that the event takes place or has taken place.

Broadcast

If you would like to broadcast to your event directly from your computer’s webcam, you can start the broadcast by clicking the Broadcast button, which will open our web-based broadcaster in a new window. For further details on how to broadcast and additional broadcasting options, please see Browser-based Broadcasting.

Moderation

You can also moderate your event’s incoming comment activity, as well as allocate questions and comments to the presenter in the broadcast. Click the Moderate button to open the moderation page in a new window. For further details, please see the Moderation article.

Inviting People, Editing, and Viewing the Event

Nested just below the event information bar are shortcuts to view details about people who registered for the event as well as various actions and editing options for the event.

Viewing Registrations

The People button will show a list of all the people who are registered for the event. The columns shown on the screen are directly reflective of the information requested during registration for the event.

The configure button to the top-right of the screen will show you all the registration questions for this event. You can configure which columns of data you see by selecting the configure button and selecting/deselecting choices in the drop down.

If you would like a spreadsheet of this information, click the Download button on the top-right of the window. This will generate the list of registrants and information into a .csv file.

Invite People

You can invite people directly to your event by email. Click the Invite button to show the invite form, where you can invite multiple people at once. For more information on a direct invite, see the Direct Invite topic in the Inviting Users article.

Editing your Event

Click the Edit button to access the visual event editor. Note: You can’t edit your event on devices smaller than the average tablet size. It is best to edit the event on a desktop computer, where you have enough screen to configure your content.

Next to Edit is a menu icon (three dots) that gives you the option to Duplicate this course or Delete the course.

When selecting Duplicate, it will make a copy of the event and take you directly to the visual editor. We will append “_copy” to the event title, so be sure to rename this appropriately.

When selecting Delete, you will be given a warning screen to ensure you would like to delete the event. Deleted events is a permanent action.

On the far right side of this bar is the URL to the event page. Clicking on the URL will open the event in a new window. Clicking on “copy” will copy the event URL to your clipboard for you to paste elsewhere, such as in an email to a group of people.

Activity Overview

The Activity Overview section is where you will find all the metrics on the performance of your event. To get the latest metrics on your event, click on the Refresh button. The page will pull the latest metrics and reload the graphs.

Additionally, you can download a full report of your event metrics in a .CSV format. Just click the Download .CSV button.

Registrations

The Registrations graph shows the total number of registered users for the event. You can sort the data by when users registered for the event by selecting the Lifetime drop-down. This will give you a few options:

  • Lifetime (default) - Shows all registrations since you published the event.
  • During Event - Shows registrations that occurred during the broadcast.
  • Since Event - Shows registrations that occurred after the event ended.

You can also sort the registered users by Accounts or Sources.

  • Account - The type of accounts used to see the event. This could be a Brandlive profile, a social account, such as Facebook or Twitter, or no account at all, where users viewed the event as a guest.
  • Sources (default) - Shows the domains where users navigated to the event from. To see all sources, click the box next to the “Other” label.

Viewing all Registrations

Click View All, located at the right-bottom of the Registrations box, to show a list of all registered users, the registration questions they filled out for this event, as well as the source in which they came from.

The Configure button on the top-right of the screen will let you configure the data shown in columns. Check or uncheck any of the registration questions, date options or source to reveal or hide this information.

If you would like to download the information in this view, click the Download .CSV button on the top-right of the window. This will generate a report of the information in a spreadsheet format.

Click the 'X' on the top right of the screen to return to Event Overview.

Pageviews

The Pageviews graph shows the total number of people who viewed the event. By clicking Platforms, you can see the types of devices viewers used to view the event (Mac, PC, Android or iOS). By selecting Sources, the default selection, you will see the domain from which users navigated to the event page from.

Above the Platforms/Sources button is the option to select During, Lifetime or Since Event. Lifetime will show you the number of users who viewed the page since the event page was created. During will show you the number of registered users during the event’s live broadcast or otherwise, the time and duration set in Event Settings. Please note that no metrics will appear here if event registration is turned off. Since will show you the number of users who visited the page after the event ended.

Viewing all Pageviews

Click View All to see a list of everyone who viewed the event, including each viewer’s name, email address, time they viewed the event, how long they viewed the event, the source in which the user used to view the event (“Referrer”) and the type of device they used to view the event.

If you would like to download the information in this view, click the Download .CSV button on the top-right of the window. This will generate a report of the information in a spreadsheet format.

Click the 'X' on the top right of the screen to return to Event Overview.

Page Activity

The Page Activity graph illustrates when people where on the event page. Hover your mouse over the graph to show specific about information when people were on the event page, as well as the account they used to view the event.

Live Viewing Activity

The Live Viewing Activity graph indicates the number of viewers and when they were watching the live video. The time reflected on this graph starts at the broadcast start time (set in Event Settings) and ends at the end of the day. Hover your mouse over the graph to get the specific number of viewers and time. At the top of the graph is also the number of all live video views vs unique views.

During the live broadcast, this graph will be updated every 10 minutes to give you a live interpretation of viewing activity.

Viewer Retention

The viewer retention graph shows you the number of people who attended the event and how long they stayed on the event page. Hover your mouse over the graph to get the specific number of viewers.

Product Activity

The Product Activity graph shows the number of clicks for each product in the event. The “click” refers to when viewers clicked the Buy Now button for any product. However, the Buy Now button may be labeled differently if you chose to do so when you created the product.

By default, the graph is set to show the clicks on each product for the Lifetime of the event. You can change this view by selecting the drop-down at the top of the graph and selecting During Event or Since Event.

Viewing all Product Activity

Click View All to see the number of clicks each product had, the date and time it took place, the price the product was listed for at the time of the click, any registration questions as well as the first name and last name of the viewer.

Note: Name and registrations questions will only show up if registration fields were filled out before entering into the event.

If you would like to download the information in this view, click the Download .CSV button on the top-right of the window. This will generate a report of the information in a spreadsheet format.

Click the 'X' on the top right of the screen to return to Event Overview.

Comments

The Comments graph is the sum of comments and questions submitted on the event page. The graph depicts how many were comments (in blue) and how many were questions (in grey).  

Select View All to see the details of each users comment or question. This view will show you each users name, email address, location (if they submitted it with their comment/question), time they submitted their comment/question, what their comment/question was, and whether the comment/question was a reply (submitted by the moderator) or an original comment/question from a viewer.

Click the 'X' on the top right of the screen to return to Event Overview.

Comment Activity

The Comment Activity graph shows when comments were posted on the event page. Hover your mouse over the graph to see the specific number of comments and time they were posted, broken down the account type.

By default, the graph is set to show the comment/question activity for the Lifetime of the event. You can change this view by selecting the drop-down at the top and clicking During Event or Since Event.

Select View All to see the details of each users comment or question. This view will show you each users name, email address, location (if they submitted it with their comment/question), time they submitted their comment/question, what their comment/question was, and whether the comment/question was a reply (submitted by the moderator) or an original comment/question from a viewer.

Click the 'X' on the top right of the screen to return to Event Overview.

Quiz Activity

The Quiz Activity graph indicates the sum of quiz completions. If “Allow Retake” was enabled on the quiz, then the graph can be sorted by All or Unique, where All includes quiz submissions that were also retakes.

To the right, the sum is broken down by passes and failures. Note: If you are allowing the quiz to be retaken, any quiz failures will still be counted under “Failures” in the All category.

View all Quiz Results

To see a detailed view the quiz results, click View All. The screen that appears will show a breakdown of each question and answer, including the correct answer denoted by a green checkmark.

You can download the full report of the quiz in a spreadsheet format by clicking Download .CSV in the top right of this screen.

For multiple choice questions:

Each answer will have a bar graph of the percentage of people who submitted that answer. You can see a list of people who submitted each answer by clicking on the answer itself. A window will appear with a breakdown of each user’s name, email, and time they submitted the answer.

You can download a spreadsheet of this data by scrolling to the bottom of this window and clicking Download .CSV.

For non-multiple choice questions:

For questions that don’t use multiple choice answers, the first 6 results will be displayed under the question. Scroll down and click See All Responses to show a list of everyone who answered this question. Here you can see the username, email address, the time they submitted the answer, and their answer to the question.

You can download a spreadsheet of this data by scrolling to the bottom of this window and clicking Download .CSV.

Click the 'X' on the top right of the screen to return to Event Overview.

Twitter Usage

This numerical graph is shown if you have chosen to enable Twitter comments on the event. The number under Tweets are the number of comments that were tweeted. The numbers under Reach are the total number of followers associated with users who tweeted comments.

 

Next Article: Event Security

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