What are Audiences?
Audiences are groupings of viewers that you build in Brandlive to target your events, libraries, and courses. It’s a powerful way to get the right viewers to your Brandlive experiences. Having the relevant viewers is key to hosting a successful broadcast, and Brandlive’s audience creation tool can help you do just that.
Building your audiences can be done in a couple of ways. You can upload lists of users you’ve curated on your own, or by manual entry. Additionally, you can use Filters to generate audiences based on user behavior and interaction with your content. Plus there are a few options to help you get just the right people and information you want.
Creating an Audience
To get started creating an Audience, be sure you are logged into the Admin Console. Click on the main menu icon in the upper left corner. Select the People option.
On the next page, in the top right-hand corner, click the Create Audience button. Start by filling in the following fields:
- Name this audience section - Give your audience a name in the
- Description (optional) - Give a short description as to who your audience is. This will especially be helpful when you have multiple audiences.
Click Get Started to begin adding people or filters to the audience.
Adding Audience Members
After initially creating an audience, you will land on the Members tab in the audience builder. On this tab, you can upload a list of users, or add them individually by email.
Upload List of Users
Uploading a list of users is meant for when you already have a list of emails from user subscriptions or a list that you’ve manually created.
If you already have a list of users you’d like to be in the audience, you can download the .CSV template provided on the page to merge your list into the right format.
- Click the Download a template here button.
- Copy your list of users into the downloaded .CSV file using a spreadsheet editor, like Microsoft Excel.
- Save the .CSV file.
- Next, select the Upload File button in the audience page and select the file you just created.
- After you upload the file, you will know that the list has been merged in the audience by the change to the “Members” number button (located to the right of the audience name). This member number will reflect the number of users added to the audience. You can review the list of members by clicking this button.
- When you’re done, click the Save Audience button at the bottom of the screen.
Add by Email
If you only have a few members to add to the audience, you can add people one at a time if you know their email.
- In the Add By Email field, enter the email address of the person you want to add to the audience.
- Click the + button to add them to the audience.
- Just like when uploading a list, you will see the “Members” number increase.
- Repeat this as many times as you like to add members to the audience.
- When you’re finished, click Save Audience.
Note: When clicking the Save Audience button in the upper right-hand corner, you will be redirected back to the Audiences list.
Using Filters to Curate Audiences
Filters will automatically add users to the audience based on viewer activity, such as events they’ve visited or quizzes they’ve taken. You can also build the audience by any matching values that viewers enter when they fill out the registration form on events associated with this audience. You can add as many filters as you like.
Note: You don’t have to assign the audience to an event in order to build the audience.
Start by choosing one of the following filter options:
Event Visited - User who attended the selected event will be added to this audience
Quiz Taken - Users who take the selected quiz will be added to this audience
Custom - Create custom criteria that people will need to meet in order to be added to the audience.
- Select - Select the custom field. The options in this list come from the fields you’ve added to registration forms of past events.
- Select your operator, such as (>) for “greater-than”.
- Value - Input the value you want the field to match.
Set your condition
Determine whether you want all, one, or a specified number of the set conditions to be true (a condition being one of the three filter types; Event Visited, Quiz Taken, or Custom).
Alternatively, you can write your own custom logic if you want to choose from a specific combination of conditions.
When you’re finished, Click Save Filters.
Custom Filter Example
Here’s an example of how to use the Custom Filter option to build an audience based on specific criteria:
If you wanted to build an audience that only includes people of ages above 30, you would select the “Age” field in the first drop-down, then select the “greater-than” symbol (>), and finally, enter “30” in the last field. Of course, this would only work had you created an “Age” field in a registration form for a previous event.
The next time a user registers for an event that uses the “Age” field, and they enter a value above 30, they would be added to this audience.
You can use this methodology in a variety ways to curate audiences.
The Options tab gives additional options for blocking certain email addresses from getting into the audience, and options to ask additional registration questions if this audience is associated with an event.
Blacklist Addresses - You can block people from events, libraries, and courses that are associated with an audience that has blacklisted email addresses and IPs. Enter as many email addresses or IP addresses into the field, separated by commas, to block them from accessing your pages.
Audience Questions - These are optional questions that will appear on the registration form when users from this audience view an event, library, or course. This is a great way to gather more data about members of a specific audience. To configure audience questions:
- Drag and drop a box from the left to the right.
- Edit the question by clicking the pencil icon. From here, you can customize how you’d like the question to appear.
- Select the “Required” box if you’d like to require users to fill out the field in order to register. Otherwise, users can bypass these questions if they choose.
- You can also create new fields by selecting the New Field button.
- Click the green Save Audience box when finished.
To return to the list of audiences, select the dark blue Save Audience button in the upper right-hand corner.
Supporting Multiple Languages
Currently, Brandlive supports 14 languages for users in Brandlive Home and Registration Questions (see Account Management for more information on Languages in Brandlive Home). For the registration (audience) questions, the brand administrator can enable the questions to be viewed in the language that each audience member has selected.
To set more than one language for registration questions, locate the section called Audience Questions in the audience (see above article, Audience Options). Then follow these steps:
- Select the pencil icon to the right of the question.
- To the left of the Edit Registration Question window, you’ll see the language is set to English (default).
- Below this default setting is the Add Language drop-down. Click the down-arrow and select a language.
- You’ll see the language you just selected created a button above this drop-down. Click that language. This will generate empty Field Names to the right.
- Input the question and answers, in the selected language, in the Field Name (and Field Options if applicable). Be sure they match the original question listed in English.
- Click Save Changes when you are done.
Now, when a user sets their profile language to one of the language choices you created above, it will automatically show Audience Questions in that specified language.
Next Article: Using Audiences