An event in Brandlive is essentially page on the web which includes a live video feed or pre-recorded video, where you can target your audiences to watch at a specific time and date. Events are the primary tool brands use for marketing and e-commerce.
Events may also contain other content such as products, slideshows, and quizzes. They can also be themed to match your brand.
To learn more about the viewer’s experience with your events, check out the Viewing Events article.
To get started creating an event, select the orange Create Event button located at the top right hand of the screen.
Next, give your event a name. It’s best to keep the name short and memorable, as it will be shown on the published event page, and will be used to generate the URL to the event. Don’t worry though, you can always change this information later.
Click Get Started to begin creating your event page.
Event Details and Publish Bar
At the top of the event creation page, you’ll see the title and URL of the event. When you initially created the event, we populated these fields for you. However, you can change either of this information from here.
If you decide to change the URL, you cannot include spaces, slashes, or special characters. Only letters, numbers, and dashes are allowed. If you enter an invalid URL, the green checkmark will change to a yellow warning symbol, and you will not be able to publish your event.
As you make changes to your event we will automatically save your content and configurations. However, we’ve provided an additional Save button in the publish bar where you can save changes, if that is any, at any time. Usually, this will be when you change the event title or URL, and other minor configurations.
When there are changes needing to be saved, the button will read “Save Changes”. If there are no changes needing to be saved the button will read “Changes Saved”.
It is common that people will begin creating events but come back to them at a later time to finish up before publishing. If you create an event but decide not to publish, make sure you have saved all your changes before navigating away from the Create Event experience.
Previewing the Event
You can preview the published version of your event at any time without actually publishing it. Click on the Preview button in the publish bar to open the event in a window within your current screen.
When registration is enabled for the event, you will see the registration dialog in the preview. Simply click outside of the registration dialog to close it and view the event.
At the top of the event preview, you can select three different device sizes: Desktop (default), Tablet, and mobile phone. The window will adjust the preview according to how you can see how your event will appear in different sizes.
Click the 'X' in the upper right to close the preview and return to the event creation page.
The last option in the publish bar is the Publish button. When clicked, the options to publish as a public or private event will appear. To learn more about publishing your event, view the Publishing Your Event topic in this article.
The first part of creating an event is focused on building out the content for the page. This page is designed to emulate the published view of the event page. This means, where you add content to the page is where you will see the content appear on the published page.
The first step in configuring your content is to decide which video type you want your event to have. Every event must include at least a video broadcast or pre-recorded video. You’ll see the options for Broadcast or Pre-recorded in the tile space to the left, where the video will appear in the respective published event view. By default, the Broadcast option will be selected.
When choosing to broadcast to your event, there is no other configuration you need to do here. The function of broadcasting will come after you’ve published your event.
However, we included the option for you to upload an image that will live on the event page as a placeholder for the broadcast video until you go live. To do this, click the area that says “Upload an Event Image” to upload an image from your computer. You can also drag-and-drop an image into this space. The image will automatically appear and fill the space. When the event has ended, this image will reappear with an notice saying, "This Event has Ended" until the video is archived and added back to the event.
If you want to show a pre-recorded video on your event page instead of broadcasting, select the “Pre-recorded” option then click the area below that says “Select a Pre-recorded Video”. This will open a window where it will show a list of all your previous broadcast videos, as well as other videos you have uploaded.
Make your selection, then click Save Video.
To upload a new video, select the “Upload a Video” option to choose a video on your computer. After it uploads, ensure you have the correct video selected and click “Save Video” to add it to your event.
When you select a pre-recorded video, we will automatically populate a still frame from the video that will appear to viewers until they play the video.
Additionally, you can embed a video from a third party, such as Youtube or Vimeo. To do this, select the “Embed Video” tab and paste in the video embed code. Note: The code must be in an <iframe> format.
If you decide you would like a different video or would like to broadcast instead, click the 'X' in the upper left of the video container to clear the current selection.
In addition to the video, you can include other content on your event page to richen the experience and information for viewers. As you add content to the page we will automatically save your progress for you.
There are several modules you can select here to include additional content:
Let your viewers know what your event is all about. The Primary Description box is the first piece of information your users will see, so be sure to let them know what your event is about.
Below the video player is another textbox that can be used to describe the summary of your event, the video or whatever information you’d like them to see.
Showcase products you’d like to be displayed on your event page. To add a product, click Add Products. The window that appears will show all the previous products you’ve added.
You can select additional products to add to your event as well. Select as many products as you like and click “Continue”.
The next view will allow you to arrange your products according to how you’d like them to appear to viewers. Click and drag the products around into the order you want them to appear.
Additionally, you can select one of three special layouts:
- Tabs - Products will appear in a tabbed format.
- Grid - Products will appear in boxes, and the viewer can click to read more about them.
- Featured Grid - The first product is highlighted above the grid of products.
When you’re done arranging your products, click Finish to add them to your event page. A preview of the products in the layout you select will appear on the page.
Whether you want to display more details about your product or provide trainees with information, adding a slideshow will add more depth to your event.
- Click the Add Slideshow button
- From the list of slideshows, select a slideshow. (You can only have one slideshow per event).
- Slides Advanced by Admin - If you would like the event moderator to be able to change the slideshows during your event, select Slide Advanced by Admin. When selecting this, viewers will not be able to advance the slides on their own.
When you’re finished, click Use Slideshow to add it to your event. A preview showing the first image in the slideshow will appear on the page.
You can include a quiz in your event to test viewers on the subject of the event. However, if you plan to use quizzes regularly in events, then Brandlive’s Video Learning Platform (Courses) might be better suited for your purposes.
If you are already a paying customer of Courses, just visit the Courses option from the main menu in the Admin Console to get started. Otherwise, inquire with your Sales or Customer Support representative about upgrading your account to use Courses.
To add a quiz to your event, select the Add Quiz box. You can only select one quiz for each event. Make your selection then click Use Quiz. A preview of the quiz showing the first question will be added to the event page.
After you’re done adding content to the page, select the “Themes” tab near the top, or click the Add a Theme button at the bottom of the content creation page. We will automatically save the changes you’ve made along the way.
Theming Your Event
With the theme builder, you can apply your brand style elements and create a look specifically for this event. You can also reuse themes you create in other events as well.
Get started by clicking Create New Theme. The theme builder will appear in a window on the Create Event page. This page is meant to emulate the appearance of your published event. However, we omit the content you added in the previous step from this view so you can focus on the appearance of the page.
All settings in the theme builder are optional, aside from the name of the theme, which is used for internal purposes:
- Name your theme - Give your theme a name. Used only to identify your theme within the Admin Console. You can change this at any time.
- Logo - If you would like a different logo than the default one shown, you can upload a different logo or any image file that you want at the top of your event page. Any image shorter than 50 pixels, taller than 90 pixels, or wider than 700 pixels will be scaled to fit within those dimensions.
- Background Image - Add a background image to liven up your event page. It’s best to use an image that is subdued and will not distract from the content on the page. Any image around 1920 W × 1080 H pixels work responsively.
- Background Color - If you don’t use a background image, you may choose to add a background color. Be sure to enable the Background Color, then enter a hexadecimal code (ex: #F7F7F7 i.e. off-white), or click on the color swatch to pick a color. When you select a background color, this will override any background image you may have uploaded.
- Header Color - You can choose to have the header be different than the background. Enabling this will also create additional padding in the header to accommodate the logo. Just like the background color, you can use a hexadecimal code or pick a color. You can optionally dial-back the transparency with the slider to reveal the background image (or color) you selected.
- Container Color - The container color is the foreground container where your content will live within. This option is on by default. Turning it off will show the content blocks directly over the background image or color. As with the background or header, you can enter a hexadecimal code or pick a color and control the transparency.
- Body Text Color - Change the color of your event title and text here. Enter a hexadecimal code or pick a color. This color may be used within interface elements where applicable.
When you’re finished, click the green Save Theme button located at the top right of the screen to save your theme.
After you’ve created your theme, it will not be automatically selected under the Themes tab, so be sure to select the theme you just created.
Click on “Settings” to configure your event.
The Settings section includes various configuration options for your event, such as any libraries you want the event to appear in, post-event notifications, security, and other various settings.
Event Date and Time
One of the requirements for every event is to set the date and time. If you attempt to publish your event without choosing a date and time, a warning will appear that will prevent you from publishing.
Input how long your event will go for. This will automatically create a calendar event that is the length you specify here. It is always better to allocate more time than less.
Event Thumbnail Image
The event thumbnail is used to identify events when viewers browse libraries, manage their registered events, or browse channels within the mobile app. The image is not used on the event page itself. However, it’s best for the thumbnail image and the video placeholder image (uploaded when configuring content) to match as closely as possible.
If you uploaded a video placeholder image for your broadcast when configuring your content, or if you selected a pre-recorded video, the image used there will automatically be applied as the event thumbnail image here. However, since the image from the video placeholder may not always work as a thumbnail, you can change the thumbnail image independently from the video placeholder image.
If you see a thumbnail here already and want to change it to something different, click the Change Image button to upload a different thumbnail. Or if you want to remove the image entirely, click the 'X' in the upper right of the thumbnail.
An image that is around 407 H x 236 W pixels will work responsively.
Note: If the thumbnail is removed and not replaced with a different one, then we will show your logo in white over your brand color where a thumbnail would appear.
Add Event to Libraries
Events can appear on any of your libraries. Select the library pages you would like your event to appear on in this section. If you do not have any libraries, learn about Creating Libraries.
Various additional event configurations.
- Comments Require Approval - A moderator will need to approve comments before they are posted to the comment stream on the event.
- Enable Twitter Comments - Allow viewers to tweet their comments from the event page.
- Enable Social Sharing - Enables a social widget on the event page, where viewers can share the page to Facebook, Twitter, Google, etc…
Post Event Notifications
You can select other administrators for your channel to receive notifications that new comments have been submitted after an event ends.
Events can be restricted so viewers only from specific IP addresses you designate here can gain access. You can type as many IP addresses are you want. Enter each IP on its own line, or separate an IP range by a comma.
Select other channels you’d like to share this event with. This feature allows you to share your event across channels. Whether you want to share with a different company, or just a different channel, by turning this feature on, you can reach more users. If you are interested in turning this feature, please contact your Customer Success Manager for more details.
If you would like to host your event at a different URL other than the one generated by Brandlive for the event, enter the URL here.
If you do not see this option in your Admin Console but would like to upgrade to this feature, please contact your Customer Service Manager for more details.
You can include a file attachment for viewers to download. This attachment appears under the Primary Description. Include an alternative text for the download link, otherwise, the file name will be used. The size limit is 10MB. Allowed extensions are .jpg, .jpeg, .png., and .gif.
From here you can select whether or not you want your event to be published as Public or Private. You will also be presented with these options again when you publish your event. Read on to learn more about publishing your event.
When you require that your visitors register for an event, you can collect data about the registrants, as well as associate the event with any of your audiences.
Registration is optional, and by default is turned off. This means that all viewers accessing your events can do so without any layer of authentication. Turning registration on will require your visitors to complete a form before they can access the event.
By turning on registration, you will need to complete the following:
Registration Banner Image
Choose an image that will display at the top of the registration form. This is a good way to add your brand to the first window your users will see. Any banner image that is around 390 x 260 pixels will work responsively.
Give your users a welcome message or instructions on how to login to view the event.
Users will be able to register for the event using their Facebook, Twitter, Google +, or LinkedIn accounts.
You can customize the form to collect information from your users. By dragging the pre-defined options from the left to the right column, you can build your form. The form fields will appear in the order you arrange them on the right.
Checking the “Required” box will require registrants to fill out that field. Additionally, you can edit a particular field by clicking the pencil icon. Fields without a pencil icon are default fields in Brandlive and cannot be edited. However, you are not required to use the default fields.
If you don’t see a field on the left that you want to use in your form, you can create a new one by clicking the New Field button in the right column. This will show a window that allows you to create one of three types of fields:
- Text - Regular text field. The character limit is 200 characters.
- Select - Multiple options that appear in a drop-down menu.
- Checkbox - A single boolean field (yes/no). You can choose to have this field selected by default, so users will have to uncheck it if the field does not apply to them.
You also have the option to enable Auto-fill for a registration field. When doing this, Brandlive will remember the values entered in the field for each registrant. The next time that user registers for an event which uses that same field, the field will be automatically filled in.
You can add an extra layer of security to your events by requiring users to enter a passcode that you specify. To do this, drag the Passcode field in the Registration form options from the left to the right column and place the field into the desired order within the form.
Doing this will reveal a field below the registration form builder where you can enter a passcode of your choosing. Enter your password, and be sure to save your changes.
Note: You’re responsible for communicating this password to your viewers, as there is no way for viewers to know what the password is without you sending it to them. If you are using audiences to target your event, you can include the password in your invite email or message the audience directly using the audience messaging feature.
Audiences are groupings of people which can be curated by your mailing lists, purchase history, and other viewing behavior. If you have already created some audiences, you can select as many as you like to associate your event with.
If you do not have any audiences yet in Brandlive, visit the Audiences article to learn how to create and use them to get more exposure to your events, libraries, and courses.
Selecting an audience in this step does not notify anyone. But associating an audience with the event does narrow the visibility of the event to the selected audiences. For example, users who and are in the selected audiences will see the event in their feed on the Brandlive mobile app and their Brandlive Home account, even if it is a private event. Additionally, you have the ability to block potential viewers who are not in either of the selected audiences, as described in the following option.
If you choose to associate audiences with your event, you will have additional configuration options:
- Block Non-members - Limit your event only to people in the audiences. This means that only people inside the selected audience will be allowed to view the event. Enabling this option to disable the following option.
- Add Visitor to Audience - Any visitor that views the event will be added to the audiences you selected above. This is a great way to curate new audiences (or add to existing ones) as people register for your event.
Allowed Email Domains
To restrict access to your event by email domain, enter a comma-separated list of domains that can access your event here. Do not include the @ symbol. So, for example, gmail.com, hotmail.com, yourbrandlive.net, etc.
Publishing Your Event
The last step in creating your event is to publish it. However, it is up to you when you want to publish it. You can always save your changes and come back later to publish. Although, be sure to publish before your event goes live, otherwise you will not have any visitors!
It’s also good to preview your event, via the Preview button near the top, to make sure everything is copacetic before publishing. You will have the ability to preview the user registration here as well.
When you’re ready to publish, click the green Publish button near the top, or click the Publish Event button at the bottom of the Registration tab. This will show an option to publish the event publicly or privately.
Public Event - Anyone can view your event. Events may be discoverable, like a web page, over search engines like Google, Bing, and Yahoo. Additionally, users who subscribe to your channel in the Brandlive mobile app will see this event in their feed.
Private Event - Private events can only be viewed by those who have the direct URL to the event page, and are not discoverable by search engines.
Now that you’re done publishing your event, the next article, Inviting Viewers will cover how you can get viewers to your events using audience messaging and direct invite.
Next Article: Inviting Viewers