Pulled at the project level, the Video report is an incredibly valuable set of data that can be used to determine attendee's content consumption and participation at an extremely granular level. We offer both a close look at user's actions and data, giving your marketing team the intel they need to generate leads and tailor your content to maximize engagement.
Column Definitions
First Name: user's first name
Last Name: user's last name
Email: user's email address:
Session Title: which session page the user is interacting with
Entered Session at: time user landed on the session page
Played Video at: time the user's browser autoplayed the video content OR time the user clicked play
Time Played: duration of video watched by the user during a given browser instance
Left Session at: time user closed or left the session page OR lost connection
Device Type: mobile, tablet or desktop
Browser: which internet browser the user is employing to access the content
OS: operating system
Country/State/City/Zip code: captured at global registration questions if enabled for the event; if not, we fall back on closest available data from the user's IP address
Referrer: which website or search engine the user followed to land on the Brandlive Platform (if any)
Language: which language the user consumed the session
Event ID: Brandlive Platform's value that differentiates one project from another project
UTM values: vary based on UTMs added to channel/project settings
Tracking Limitations
Browser privacy settings restrict broad tracking actions to protect end user PII. In certain cases this can supersede Brandlive tracking, meaning there are cases where we cannot track the specific moment in time where users exit a page. For cases when we cannot capture the specific moment in time a user leaves, Brandlive sends out a heartbeat signal to gauge active user sessions every five minutes. When we detect via that pulse that a user session is no longer active and we did not capture the specific moment in time a user left, we return the most recent valid heartbeat timestamp as their session exit time.