How to: View and Download Analytics and Reports

The Brandlive Platform allows you to easily generate shareable marketing data in .CSV format. Reports are available at the project and session levels. Please note that if you are exporting a document with over 10k rows of data, we will send you an email for download rather than downloading directly from the browser.

 

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Project Level Reports

To download a report on the Project Level, navigate to the upper-right corner of the dashboard you would like to export. Click “Download Reports.”

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A popup will open with a date filter and list of available reports. An automatic date filter of the date the project was created until the current time will be in place, but this setting can be customized to your liking.

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You will have the option to select from a variety of reports including registrations, page views, chat content, surveys, etc. For a summary report of all dashboard analytics for the project, simply click “Select All.” If you would like to isolate data collected during the time frame of your event, simply click “Live Event.”

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Downloading the project level reports will display the following data:

  • Summary: Broad snapshot of the project including total views, retention percentage, total registrations and watchtime, etc. 
  • Registrations: All user data entered during registration, including custom fields and UTM parameters.

  • Event Page Views: Page views outlined by individual attendee visits to the home, agenda, and custom pages within an project.

  • Surveys: Answers submitted by attendees to Surveys and Quizzes (will indicate pass/fail status for quizzes if configured by Admin in Quiz settings).

  • Documents: Tracks document views and downloads by user.

  • Sponsors: Tracks clicks per sponsor by user.

  • Reactions: Tracks individual user’s emoji reactions by date and time.

  • Attendees: Tracks individual user by sessions attended, attendance type (live vs. on-demand), watchtime, device type and feedback star score.
  • Session Page Views: Individual page views of each session page within a project and associated data such as attendee name, device type, browser, OS, start time, end time, # of mins, whether they watched live, their location, and contact information. Users will be tracked in single row on the report for duplicate User Sessions occurring within a 15 minute period. 

  • Chat: Tracks each chat comment and associated data such as attendee name, contact information, comment, language, and more.

  • Products: Tracks per click; product name, page name, page type (home/custom/etc.), timestamp, user info.

  • Questions: Tracks session name, timestamp, user info, question text, “like” count, comment count, “sent to presenter” timestamp, language, marked as spam (“Y/N”).

  • Videos: Tracks hosted session title, user's name, email, time stamps for entering the session, playing the video and leaving the session, as well as the duration spent watching the video, video type (broadcast/on-demand), and user IP info. For more information on the video report, check out our Spotlight article here.

  • User Survey Feedback: Tracks a user’s name, email, rating, and optional written feedback across all sessions.

  • Announcements: Tracks a user who interacts with an announcement's CTA's name, email, time of interaction and which announcement was interacted with.
  • Leaderboard Results (if enabled): Tracks users' points, actions and survey answers that correlate to an enabled Leaderboard. Learn more about enabling the Leaderboard feature here.

Session Level Reports

To download a report at the session level, navigate to the upper-right corner of the session dashboard you would like to export and click “Download Reports.”

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A popup with a date filter and list of reports will open. The default date filters at the session level stem from the date the parent project was created to the present moment, but can be customized as needed.

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You will have the option to select from a variety of reports including registrations, page views, chat content, surveys, and the summary. For a summary report of all dashboard analytics for the project, simply click “Select All.” If you would like to isolate data collected during the time frame of your event, simply click “Live Event.”

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Downloading the session level reports will display the following data:

  • Registrations: All user data entered during registration, including custom fields and UTM parameters.

  • Chat: Each chat comment and associated data such as attendee name, contact information, comment, language, and more.

  • Documents: Tracks document views and downloads.

  • Reactions: Tracks individual user’s emoji reactions by date and time.

  • Attendees: Tracks individual user by attendance type (live vs. on-demand), watchtime, device type and feedback star score specific to the selected session.
  • Session Page Views: Each individual page view and associated data such as attendee name, device type, browser, OS, start time, end time, # of mins, whether they watched live, their location, and contact information.

  • Surveys: Answers submitted by attendees to Surveys and Quizzes (will indicate pass/fail status for quizzes if configured by Admin in Quiz settings).

  • Questions: Tracks session name, timestamp, user info, question text, “like” count, comment count, “sent to presenter” timestamp, language, marked as spam (“Y/N”)

  • User Survey Feedback: Tracks a user’s name, email, rating and optional written feedback.

Report Terminology

Custom reports use standard column titles to help define the data contained in the report.

  • Source: This is the given page name set in the admin console

  • Source Type: This is page type the report is pulling data from (Session, Custom Page, Landing, etc.)

  • Action: This is the user action being captured by the report (Download, Link click, Play, Pause, etc.)

  • Action Type: Whether a user actively took the action (Active vs Passive)

  • Referrer: What website (if any) the user navigated to the event site from.

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